LilDenimJean: Meet the Two German Skaters Behind This “Digital Pants Museum”


Instagram accounts dedicated to archival fashion are nothing new, though few can claim to be as unapologetically off-beat and hyper-focused as @lildenimjean. Created by 18-year-old Max Kaupp and 20-year-old Nick Baur out of Stuttgart, Germany, the page is advertised as a “digital pants museum,” dedicated to chronicling the most outlandish and attention-grabbing trousers across the globe. The account runs the gamut of high-fashion styles and trousers by under-the-radar indie labels, all of which tend toward a streetwise, baggy fit. Recent posts include Dries Van Noten’s fall 2019 tie-dye trousers; the kitschy jeans printed with cartoon figures of Jeantoons, a young artist customizing denim out of Chicago; Kill Bill–themed pants by the British-based House of Errors; and even a pair of granny patch-crochet pants by Dopamiine Online, a small menswear label that’s developed a cult following on Instagram thanks to its one-of-a-kind, upcycled creations.

Kaupp and Baur’s mutual love of pants goes way back. The friends first met on the skateboarding scene in their hometown five years ago, quickly bonding over their shared fashion obsession. “I could always wear a white T-shirt, but I could never wear some plain, clean trousers,” says Baur. “We always try to stand out with what we wear on our legs.” Clearly, they’re not the only ones with a thing for crazy pants. Since launching @lildenimjean last year, they’ve amassed more than 50,000 followers. “We were one of the first to do it, but now there [are] hoodies archives, jackets archives,” says Baur. Kaupp adds, “I think there’s even a sock archives page.”

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