Miaou Chose the Coolest Cast of Models for Its Summer Campaign

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This past week, the saucy Los Angeles–based label Miaou released a teaser video of three sun-soaked familiar faces that appeared plucked out of some angelic Renaissance-style painting. But instead of illustrating nine muses, this campaign for the brand’s summer collection depicted three It girls. Lourdes Leon made a rare appearance in a body-hugging dress, while longtime brand muse Paloma Elsesser stood in the middle, with model Ashley Smith to her right (also in a corset). The babetastic trio posed, laughed, and appeared as if they had known each other for ages. Call it the ideal summer trifecta.

Photographer: Alana O’Herlihy 

The idea to cast the three women felt like an easy decision for the label’s designer, Alexia Elkaim, who noted that they all fit the concept of the Miaou girl, someone who oozes sexiness and confidence. The casting for this season’s look book was inspired by the unlikely duo of Alice in Wonderland and Courtney Love. Casting Elsesser was a no-brainer. “Paloma is a muse of Miaou and is in all of our mood boards,” says Elkaim. “She inspires me both personally and in my work.” Elkaim had met Smith a few weeks before the shoot and was immediately drawn to her energy. “She had these pigtails and had a puppy in her hands,” says Elkaim. “I DM’d her right away.”

Photographer: Alana O’Herlihy 

As for Leon? Elkaim and her had long been in talks with the bona fide cool girl about working with one another. It is evident that Leon, who has worked with fashion labels like MadeMe and Gypsy Sport, only collaborates with labels that she believes in and aligns with. “She represents being sexy and free,” says Elkaim. “She’s very in her skin. I just think she is very much a Miaou girl.” We couldn’t agree more.

Photographer: Alana O’Herlihy 



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